Selling Your Home - My Plan
Your REALTOR® markets your property to other real estate agents and the public. Often, your REALTOR® can recommend repairs or cosmetic work that will significantly enhance the salability of your property. Your REALTOR® markets your property to other real estate agents and the public. In many markets across the country, over 50% of real estate sales are cooperative sales; that is, a real estate agent other than yours brings in the buyer. Your REALTOR® acts as the marketing coordinator, disbursing information about your property to other real estate agents through a Multiple Listing Service or other cooperative marketing networks, open houses for agents, etc. The REALTOR® Code of Ethics requires REALTORS® to utilize these cooperative relationships when they benefit their clients.
Your REALTOR® will know when, where and how to advertise your property. There is a misconception that advertising sells real estate. The NATIONAL ASSOCIATION OF REALTORS® studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family and personal contacts. When a property is marketed with the help of your REALTOR®, you do not have to allow strangers into your home. Your REALTOR® will generally prescreen and accompany qualified prospects through your property.
Your REALTOR® can help you objectively evaluate every buyer's proposal without compromising your marketing position. This initial agreement is only the beginning of a process of appraisals, inspections and financing -- a lot of possible pitfalls. Your REALTOR® can help you write a legally binding, win-win agreement that will be more likely to make it through the process.
Your REALTOR® can help close the sale of your home. Between the initial sales agreement and closing (or settlement), questions may arise. For example, unexpected repairs are required to obtain financing or a cloud in the title is discovered. The required paperwork alone is overwhelming for most sellers. Your REALTOR® is the best person to objectively help you resolve these issues and move the transaction to closing (or settlement).
What People are Saying
Brooke and John Gabbey
We highly recommend Cara Sheriff to anyone looking for a Realtor. She provided outstanding Professional Representation of the Highest Integrity and gave individual attention to every aspect of the deal.
Cara came highly recommended from a reliable source that had used Cara on several successful transactions previously. We knew that she would look after our best interests as if she were purchasing for herself. She first educated us as to which area would be the best, taking into consideration that it would be an extremely good investment as well as a home and neighborhood that we would enjoy living in.
As a first time home buyer from out of state we needed an experienced agent who would help us find a home in our price range and negotiate a good deal, we were impressed by her knowledge of the area and her expertise throughout every aspect of the deal.
Cara made the process easy and assisted us throughout the entire process of obtaining competitive financing as well.